Agency: OMM
Client: Nike
Date: May 2020
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We created an AR basketball game aimed at driving Nike Membership for Nike Factory Stores across Europe for the Gifting & Cyber-month Game Time campaigns. Your mobile is all you need to have some AR fun and to win prizes. These included a 30% discount, water bottles and offers from other stores within the shopping centres.

Web-AR

Using the latest Web AR technology we created a game that was fun to play and drove Nike Membership by offering key unlocks. The campaign consisted of 2 launches, Cyber month and Gifting month, each with their own distinct red and green colour-ways.

Membership Drive

Consumers could shoot hoops in-store and collect prizes and unlock codes once they had signed up to be a Nike member.

Consumer Journey

To ensure there was a clear focal point for the AR experience. We designed and built multiple staff podiums and floor vinyls to drive the experience.

‚ÄčEach store had their own prizes to hand out, so we had to create an algorithm that could give out prizes on a store-by-store basis.

Ipad App

A custom-built iPad app is used by staff to sign consumers up for the game and to scan their winning QR code to redeem their prize.

Attract Podium

A custom-built iPad app is used by staff to sign consumers up for the game and to scan their winning QR code to redeem their prize.

Campaign Media

To launch the campaign a series of videos and stills were created to live on the Nike App and various social media channels. Various physical extras such as staff T-shirts were designed and produced to promote the event in-store.