Agency: Olson
Date: Sep 2016
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The Belize Tourism Board has rolled out a quirky campaign in partnership with Minneapolis agency Olson in hopes of getting more people to experience what the country has to offer. Narrated by a real Belizean tour guide, the campaign videos don't feature typical "Caribbean" attractions like white sand beaches and fruity cocktails. Instead, they show off the destination's exotic animals, jungles, and local foods.

Credits

Chief Creative Officer: Kevin McKeon

Creative Director/Copywriter: Ryan Inda

Experience Design Director: David Fiedler

Design Director: Joe Monnens

Copywriter: Andy Masur

Art Director: Brit Ryan

Designer: Sarah Youngquist

Brand Strategy Director: Liz Gray

Broadcast Producer: Mim Epstein

Print Producer: Kirsten O’Callaghan

Production Company: Drive Thru, Inc.

Director: Patrick Pierson

Director of Photography: David Schnack

Editor: Cody Brown

Music Producer/Stonetree Records: Ivan Duran

Audio Final Mix: Noware Media

Color Correction: Company 3

Studio Artist: Maria Erickson

Account Director: Rebekah Gustin

Account Supervisor: Jennifer Berg

Group Head, Project Management: Ali Napier