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Client: Groupon
Date: Jan 2018
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Groupon has released its Super Bowl ad starring 'Girl's Trip' breakout star Tiffany Hadish. The new brand campaign will air during the fourth quarter of the big game.

In the spot, Haddish extols the benefits of shopping with Groupon and supporting local businesses. In 'Who Wouldn’t,' Haddish is seen walking down a typical Main Street, asking the question: “What kind of person wouldn’t want to support local businesses?” Flash to the villainous rich guy who doesn’t need to save money or help smaller merchants saying he wants to close small businesses down, then promptly gets a football kicked into his sensitive regions.

The ad positions Tiffany as the smart, savvy consumer who uses Groupon every day to save money and help local businesses in her neighborhood – and feels good about doing so – against the soulless rich guy who fails to understand the value of supporting a family-run local business.

The advertising was done by agency-of-record O’Keefe Reinhard & Paul (OKRP) and media by Blackwood Seven.

Credits

Client: Groupon

SVP and Chief Marketing Officer: Vinayak Hegde

VP of NA Marketing: Jon Wild

Head of Advertising & Media: Lisa Diehlmann

Senior Manager, Brand Marketing: Peter VanderHye

Brand Marketing Content Manager: Mary (Meme) Romano

Social Media: Cassie Cappuccio

Agency: O’Keefe Reinhard & Paul

Chief Executive Officer: Tom O’Keefe

President: Nick Paul

Chief Creative Officer: Matt Reinhard

Group Creative Director: Will Bright

Writer / Creative Director: Aaron Cathey

Art Director: Paul B Feldmann

Head of Production/EP: Scott Mitchell

Director of Production Business Affairs: Katie Johnson

Head of Client Business: Rahul Roy

Account Director: Margaret Furth

Account Executive: Amanda Jacobs

Director of Brand Strategy: Nate Swift

Brand Strategist: Hanley Fansler

Editorial: Whiskey & Bananas

Supervising Editor: Nate Pence

VFX/Color: The Mill

Executive Producer: Carl Phillips

Senior Producer: Heino Henning

VFX/2D Lead: Jamin Clutcher

Colorist: Luke Morrison

Executive Producer, Color: Laurie Adrianopoli

Color Producer: Dan Butler

Color Assistant: Lindsey Mazue, Ryan Esboldt

Production Company: Caviar

Executive Producers: Kim Dellara, Jasper Thomlinson, Michael Sagol

Director: Jody Hill

Producer: Bernard Rahill

DoP: Toby Irwin

Production Designer: Mark Snelgrove