Chili's Grill & Bar: advert-body-3 by O'Keefe & Reinhard & Paul
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The 'baby back' jingle from restaurant chain Chili's is back, but now it’s about more than just ribs to reflect Chili’s Grill & Bar’s new ‘less is more’ menu.
A new campaign from O’Keefe Reinhard & Paul plays to the music – literally, leveraging the iconic tune that was introduced 19 years ago as it lets consumers know about Chili’s refocused, slimmed down menu.
The new version has been turned upside down to let people know that ‘Chili’s is Back, Baby’ with a refocused, slimmed down menu that focuses on burgers, ribs and fajitas.
Credits
O’Keefe Reinhard & Paul – Agency
Matt Reinhard – Founder/CCO
Jen Bills – Creative Director
Dana Quercioli – Copywriter
Rachel Warner – Designer
Trevor Rose – Motion Designer
Scott Mitchell – Head of Production
Katie Johnson – Director of Production/Business Affairs
Charlie Ferraye – Producer
Manny Rodriguez – Food Photography
Man on Fire – Production Company
Alex Neuman – Director
Beacon Street Studios – Music
Whiskey & Bananas – Editorial
The Mill - Color
