Relate: Gifts Don’t Make Relationships, Conversations Do by Ogilvy UK

Following on from the award-winning ‘Let’s Talk the Joy of Later Life Sex’ campaign, creative agency Ogilvy UK and relationship charity Relate are back once again with a cheeky yet fitting Valentine’s ad.

‘Gifts Don’t Make Relationships, Conversations Do’ flips the stereotypical Valentine’s trope of expensive gestures and replaces it with the simple notion that intimacy and connection really are the ultimate present.

The four sensual posters feature tongue-in-cheek copy, reading ‘This Valentine’s use your mouth’ and ‘This Valentine’s use your fingers’, with extremely close-up shots of lips, fingers and tongues.

To accompany the striking posters, the organization has also released a 30-second film in which viewers see a camera pan throughout a house where various handrails are visible, presumably to aid the inhabitant’s mobility, including two that are boldly positioned above the bed frame.