Tiger Beer: Uncage New Beginnings by Ogilvy

Agency: Ogilvy
Client: Tiger Beer
Date: Jan 2019
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Tiger Beer is urging Malaysian consumers to follow their passions in an unconventional Chinese New Year campaign.

The ‘Uncage New Beginnings’ campaign centers around a three-minute film, which tells the story of a young man who dreams of becoming a tattoo artist, but his father wants him to join the family business.

The film explores the tensions between family traditions and carving your own path and the film seeks to inspire people to follow their passion in spite of societies expectations.


Creative Director: Jarrod Reginald, Pashyn Sethna

Copywriter: Andrew Perera

Art Director: Elaine Liao, Fung Pik Kuan, Lai Sook Ang

Managing Partner: Campbell Cannon

Group Account Director: Liew Wai Sim

Assoc. Account Director: Elaine Wong

Account Executive: Vanessa Pang

Program Director: Julie Saw

AV Director: Eric Yan

AV Producer: Loo Seng Tuck

Film Director: Al Isaac

Director of Photography: Kenz Koh

Executive Producer: Diana Tang

Producer: San Wong

Audio Production: 2AM

Post Production: Mustang Post

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WeTransfer: Doubt. Create. Repeat.

Added 30 September 2020
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