Tiger Beer is urging Malaysian consumers to follow their passions in an unconventional Chinese New Year campaign.
The ‘Uncage New Beginnings’ campaign centers around a three-minute film, which tells the story of a young man who dreams of becoming a tattoo artist, but his father wants him to join the family business.
The film explores the tensions between family traditions and carving your own path and the film seeks to inspire people to follow their passion in spite of societies expectations.
Creative Director: Jarrod Reginald, Pashyn Sethna
Copywriter: Andrew Perera
Art Director: Elaine Liao, Fung Pik Kuan, Lai Sook Ang
Managing Partner: Campbell Cannon
Group Account Director: Liew Wai Sim
Assoc. Account Director: Elaine Wong
Account Executive: Vanessa Pang
Program Director: Julie Saw
AV Director: Eric Yan
AV Producer: Loo Seng Tuck
Film Director: Al Isaac
Director of Photography: Kenz Koh
Executive Producer: Diana Tang
Producer: San Wong
Audio Production: 2AM
Post Production: Mustang Post