Agency: Ogilvy
Client: Pizza Hut
Date: Mar 2020
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Pizza Hut Hong Kong and IKEA have collaborated on a new unique pizza that uses Ikea’s iconic meatballs as a topping. The promotion also includes the SÄVA - a classic piece of Swedish flat-pack furniture (which even comes in its own giant pizza box) for use as a table to gather round as fans enjoy their Pizza Hut X Ikea Pizza.

The campaign - by Ogilvy Hong Kong - kicked-off last week, with both brands instigating a cheeky back and forth on social media as a teaser. One included a post of a Pizza Hut delivery driver asleep in an Ikea store, with another post showing the boardroom ‘moment’ when a new recipe had been discovered.


Reed Collins – Chief Creative Officer Asia

John Koay - Executive Creative Director

Matthew Nisbet - Executive Creative Director

Michele Salati – Creative Director / Head of Art

Ollie Davis – Associate Creative Director

Amy Cheng – Associate Creative Director

Soenar Santoso – Senior Art Director

Lucy McNally – Photographer / Senior Art Director

Iris Liu – Executive Group Director

Vincent Lam – Account Director

Rachel Tsui – Account Manager

Clover Yuen – Account Executive

Ray Lam – Content Lead

Jim Wong – Content Strategist

Ricky Chung – Content Specialist

Kaycee Li – Senior Brand Strategist

Jacqueline Ho – Head of Production