Pizza Hut: Pizza Hut x Ikea by Ogilvy
- Location:
Pizza Hut Hong Kong and IKEA have collaborated on a new unique pizza that uses Ikea’s iconic meatballs as a topping. The promotion also includes the SÄVA - a classic piece of Swedish flat-pack furniture (which even comes in its own giant pizza box) for use as a table to gather round as fans enjoy their Pizza Hut X Ikea Pizza.
The campaign - by Ogilvy Hong Kong - kicked-off last week, with both brands instigating a cheeky back and forth on social media as a teaser. One included a post of a Pizza Hut delivery driver asleep in an Ikea store, with another post showing the boardroom ‘moment’ when a new recipe had been discovered.
Credits
Reed Collins – Chief Creative Officer Asia
John Koay - Executive Creative Director
Matthew Nisbet - Executive Creative Director
Michele Salati – Creative Director / Head of Art
Ollie Davis – Associate Creative Director
Amy Cheng – Associate Creative Director
Soenar Santoso – Senior Art Director
Lucy McNally – Photographer / Senior Art Director
Iris Liu – Executive Group Director
Vincent Lam – Account Director
Rachel Tsui – Account Manager
Clover Yuen – Account Executive
Ray Lam – Content Lead
Jim Wong – Content Strategist
Ricky Chung – Content Specialist
Kaycee Li – Senior Brand Strategist
Jacqueline Ho – Head of Production
