Mini: advert-body-2 by Ogilvy Melbourne

The new MINI Ray is priced at $29k driveaway in Australia, making it the most affordable model in the range. To celebrate its launch, and to target younger people who would be interested in the cheaper model, MINI is giving Australians the chance to win a MINI Ray for 29k Instagram likes, in a new campaign created by Ogilvy Melbourne.

The brand is asking people to create Instragram content, inspired by the vehicle, and the first three images to reach the 29,000 threshhold will be entered into the final.

The competition is being hosted on the brand website.