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Vodafone: The Chase by Ogilvy & Mather London

Client: Vodafone
Date: Aug 2017
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Martin Freeman has reprised his role as ‘Mr Interruption’ in the franchise that is Vodafone’s UK ad campaign. This time, he finds himself held up by a suspect gang in an underground car park in a spot to promote the brand’s indoor coverage.

‘The Chase’ sees Freeman packing up his car after a trip to the shops when a speeding ruffian in a police chase pulls up alongside him, and tells him menacingly to “keep packing”. A helpful bystander offers to call the police but Freeman notes that "she’ll never get reception down here".

She is, naturally, on Vodafone so is able to receive full signal and dial 999 to get the gangsters arrested before any harm comes to Mr Interruption.

Credits

Chief Creative Officer: Mick Mahoney

Creative Team: Richard Barret & James Manning

Copywriter: Sarah Duggan

Art director: Andy Lennard

Agency producer: Kim Parrett

Account Team: Jon Tapper – Managing Partner, Shaida Murday – Business Director, Joss Freestone – Account Director, Tom McManus – Account Manager, Amy Dooley – Account Executive

Planning Team: Ed Hayne – Strategy Director, Charlotte Mulley – Experience Strategy Director, Charlotte Walters – Planner

Production Company: Rattling Stick

Director: Daniel Kleinman

Producer: Johnnie Frankel

Editor: Julian Tranquille

Sound designer: Henning Knoepfel

Soundtrack composers: Pete Raeburn and Luke Fabia

Post production: Framestore

Post production producer: Josh King

eBay: Puzzle by McCann

Added 27 October 2020
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