Martin Freeman has reprised his role as ‘Mr Interruption’ in the franchise that is Vodafone’s UK ad campaign. This time, he finds himself held up by a suspect gang in an underground car park in a spot to promote the brand’s indoor coverage.
‘The Chase’ sees Freeman packing up his car after a trip to the shops when a speeding ruffian in a police chase pulls up alongside him, and tells him menacingly to “keep packing”. A helpful bystander offers to call the police but Freeman notes that "she’ll never get reception down here".
She is, naturally, on Vodafone so is able to receive full signal and dial 999 to get the gangsters arrested before any harm comes to Mr Interruption.
Chief Creative Officer: Mick Mahoney
Creative Team: Richard Barret & James Manning
Copywriter: Sarah Duggan
Art director: Andy Lennard
Agency producer: Kim Parrett
Account Team: Jon Tapper – Managing Partner, Shaida Murday – Business Director, Joss Freestone – Account Director, Tom McManus – Account Manager, Amy Dooley – Account Executive
Planning Team: Ed Hayne – Strategy Director, Charlotte Mulley – Experience Strategy Director, Charlotte Walters – Planner
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Julian Tranquille
Sound designer: Henning Knoepfel
Soundtrack composers: Pete Raeburn and Luke Fabia
Post production: Framestore
Post production producer: Josh King