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Kronenbourg 1664: Le Scarecrow Suprême by Ogilvy & Mather London

Date: Aug 2017
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Ex-footballer and Kronenbourg brand ambassador Eric Cantona has returned to the land of Alsace for Kronenbourg 1664’s latest campaign, ‘Le Scarecrow Suprême’. On a mission to protect the unique Strisslespalt hops used to make the beer, Cantona embodies a life-size scarecrow who will stop at nothing to guard the hops from a swarm of pests and distractions.

The campaign takes the form of a series of short films set in Kronenbourg’s birthplace Alsace, France. Playing on the idiosyncracies and eccentricities of the region, Cantona’s varied escapades demonstrate his dedication to the cause: 1664’s Taste Suprême. The social campaign will be served on Facebook and YouTube, and will also be available to watch on a bespoke branded Amazon landing page – one of the first brands to have built this in partnership with the retail giant.


Global Executive Creative Director: Gerry Human

Creative Team: Liam Butler, Mark Harrison, Philip Sinclair, Emma Penz

Agency producer: Ruth Darsow

Managing Partner: Mark Lainas

Business Director: Harriet Harrison

Account Team: Kerry Capps; Jordie Wildin

Planning Team: Gen Kobayashi; Charlotte Walters

Production Company: Smuggler

Director: Neil Harris

Producer: Jason Scanlon

Editor: John Mayes, Marshall Street Editors

Composer - Caroline Vanessa James

Publisher - Siren Publishing Ltd

Music production - Siren

Sound designer: Siren Music

Post production: Smoke N Mirrors

Post production producer: Andrew Salem

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