16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

8 Apr 16:00 BST / 11:00 EST

The Digital Transformation Festival recap

Lynn Lester
Managing Director of Events at The Drum

Hong Kong Shark Foundation: Congratulations by Ogilvy & Mather Hong Kong

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Ogilvy & Mather has created a shocking 30 second ad for the Hong Kong Shark Foundation to show people the cruelty of fishing for the 'luxury' shark fin soup. It aims to cut down the serving of the delicacy at events such as weddings.

The ad uses footage of fishermen hunting sharks and uses CGI to replace the fishermen with a bride and groom. The ad ends with the couple kissing while covered with blood, finishing on the fact that for a typical wedding feast in Hong Kong, 30 sharks have to die.


Chief Creative Officer: Reed Collins

Creative Director/s: Roy Yung, John Koay, Matthew Nisbet

Associate Creative Director: Spring Liu

Producer: Jacqueline Ho

Managing Partner: Samson Choi

Account Coordinator: Neville Tam

Production and VFX: TREACLE

Director: Tom Mitchell

Producer: Josie Mitchell

D.O.P: Oliver Merz

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