Ogilvy & Mather has created a shocking 30 second ad for the Hong Kong Shark Foundation to show people the cruelty of fishing for the 'luxury' shark fin soup. It aims to cut down the serving of the delicacy at events such as weddings.
The ad uses footage of fishermen hunting sharks and uses CGI to replace the fishermen with a bride and groom. The ad ends with the couple kissing while covered with blood, finishing on the fact that for a typical wedding feast in Hong Kong, 30 sharks have to die.
Chief Creative Officer: Reed Collins
Creative Director/s: Roy Yung, John Koay, Matthew Nisbet
Associate Creative Director: Spring Liu
Producer: Jacqueline Ho
Managing Partner: Samson Choi
Account Coordinator: Neville Tam
Production and VFX: TREACLE
Director: Tom Mitchell
Producer: Josie Mitchell
D.O.P: Oliver Merz