The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Agency: Ogilvy
Client: Dove
Date: May 2023
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Partnering with Epic Games’s Unreal Engine education team and Women in Games, Dove wants to eliminate beauty stereotypes and build the next generation of young players’ self-esteem and body confidence.

In the ad, viewers see how one young woman strips herself of an over-sexualized costume and becomes more comfortable with herself as she sheds the bodysuit and mask.