Petz: advert-body-1 by Ogilvy Brazil
- Location:
Pet shop network Petz launches a campaign in homage to the companionship and love only a pet can offer. 'Therapists' reminds us how animals can be good companions for all times.
To illustrate that thought, the ads feature images of pet owners lying on couches in their own homes. In the armchair beside are their pets. The position they take suggests an ongoing psychoanalytic session. The concept associated with the pieces is 'They do listen to you. Adopt a pet.'
Credits
FICHA TÉCNICA
Agency: Ogilvy Brasil
Client: Petz
Campaign: Terapeutas
Chief Executive Ogilvy Group Brazil: Fernando Musa
CCO: Cláudio Lima
ECD: Félix del Valle
Creative Director: Márcio Fritzen
Art Director: Élder Caldeira, Felipe Antonioli
Copywriter: Guilherme Moreira
Account: Larissa Ferrari
Media: Betânia Aragão
Art buyer: Francini Santiago
Photo: Marcus Hausser
Production: Big Studios
Client Approval: Andre Marinho, Claudia Montini