Client: Petz
Date: Jun 2018
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

Pet shop network Petz launches a campaign in homage to the companionship and love only a pet can offer. 'Therapists' reminds us how animals can be good companions for all times.

To illustrate that thought, the ads feature images of pet owners lying on couches in their own homes. In the armchair beside are their pets. The position they take suggests an ongoing psychoanalytic session. The concept associated with the pieces is 'They do listen to you. Adopt a pet.'

Credits

FICHA TÉCNICA

Agency: Ogilvy Brasil

Client: Petz

Campaign: Terapeutas

Chief Executive Ogilvy Group Brazil: Fernando Musa

CCO: Cláudio Lima

ECD: Félix del Valle

Creative Director: Márcio Fritzen

Art Director: Élder Caldeira, Felipe Antonioli

Copywriter: Guilherme Moreira

Account: Larissa Ferrari

Media: Betânia Aragão

Art buyer: Francini Santiago

Photo: Marcus Hausser

Production: Big Studios

Client Approval: Andre Marinho, Claudia Montini