The Drum Awards for Marketing - Entry Deadline

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Client: Nestle
Date: Feb 2021
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How many good memories can we collect in 20 years? To celebrate the changes that happen in a person's life, Nescau, Nestlé’s leading brand in the chocolate powdered beverage industry in Brazil, has centred a plastic straw in the ocean in its emotional spot.

The ad campaign, 'Teodoro', introduces the character and all the changes he has been through for 20 years since he was a child. At the same time, the film presents the journey of a plastic straw in the ocean and how changeless it is.

The commercial is part of Joga Junto Movement, which inspires people to think about their own responsibilities to preserve the oceans and in what ways they can do something to make a simple change.