Women face many more challenges in the business world, especially when it comes to entrepreneurship. Women entrepreneurs receive only 7% of venture capital raised each year, 14% of loans and 5% of government grants, according to Fundera.com. Knowing this, a new Forbes Brazil magazine campaign chose to tackle that head-on with help from Ogilvy Brazil’s partnership.
‘Forbes Women II,’ the second part of a campaign begun in 2017, brings female versions of some of the most iconic billionaires on its list. The point is that if some billionaires were women, their respective companies wouldn’t exist and they would be clients of their competitors, due to the lack of incentives, a reflection of sexism in the workforce.
To illustrate that insight, the ads present female versions of three of today’s top entrepreneurs – Jeff Bezos, Amazon’s founder, receiving a package from Ebay, the female version of Elon Musk, of Tesla, driving a Toyota Prius, and the female version of Larry Page, Google’s co-founder, accessing Yahoo.
Agency: Ogilvy Brazil
Client: Forbes Brazil Magazine
Campaign: Forbes Women II
CEO/President Ogilvy Brazil Group: Fernando Musa
Creative Vice-President: Claudio Lima
Executive Creative Director: Félix del Valle
Creative Director: Eduardo Doss
Copywriter: Guilherme Moreira, Marcos Botelho and Phylippe Moura
Art Directors: João Alexandre and Guga Bittencourt
Art Buyer: Francini Santiago
Media Director: Betânia Aragão
Account Director: Juliana Fernandes
Approval: Antonio Camarotti
Photograph Studio: Rodrigo Ribeiro
Illustration Studio: Notan