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Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Standard Chartered: Project Stand Red by Octagon & MediaMonks

Date: Nov 2019
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Standard Chartered has used smart technology like voice modulation, artificial imagery (AI) and computer generated imagery (CGI) to celebrate what would have been legendary Liverpool football club manager Bob Paisley’s 100th birthday.

The campaign, called ‘Project Stand Red’ and created by Octagon and MediaMonks, aims to highlight Paisley’s achievements to inspire and educate the next generation of Liverpool fans.

Paisley is Liverpool’s most successful manager and led the club from 1974 to 1983, during which he won twenty trophies in just nine seasons, including three European Cups (today’s Champions League) and six First Division (today’s English Premier League) titles.

A series of five films will front the campaign and will see a virtual Paisley tell unheard stories alongside one of his most famous signings, Ian Rush; interact with today's first team players and provide a rousing rallying call with current Liverpool manager, Jürgen Klopp, inspiring fans to ‘Stand Red’ for the 2019/20 season.

“As a bank we always have innovation top of mind. This approach extends to our partnership with Liverpool football club and Project Stand Red perfectly exemplifies our innovation mind-set by using smart technology to introduce one of Liverpool’s most beloved managers to the next generation of fans,” said Emma Sheller, the global head of brand and marketing at Standard Chartered.

Credits

Standard Chartered Group Brand & Marketing

Emma Sheller, Global Head of Brand & Marketing

Caroline Darcy, Global Head of Sponsorship & Events

Marc Davies, Senior Manager, Global Sponsorship & Events

Helen Morgan, Manager, Global Sponsorship & Events

Stanley Sum, Associate, Global Sponsorship & Events

Concept and Creation: Octagon

Film Production: MediaMonks & Milkmoney

3D Model and CGI Creation: MediaMonks

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