O2: The Rhythm Of Your Life

O2 has launched a campaign that demonstrates how its phone plans can move to the rhythm of life.

The 'Rhythm of Your Life' campaign focuses on the benefits customs can receive by signing up to a custom plan.

To show how the flexibility of its phone plans can fit into the irregular beat of life. O2 has produced a TV spot that sees a woman swaying through life's milestones - from her work life, to house buying and having a baby.

O2 then uses its insight that life is "forever moving from one day to the next" to inform the viewer that they can customise their plans to fit with their life whenever they choose.