NSPCC: Every Day

A nationwide television advertising campaign has been launched today by children’s charity NSPCC highlighting how one in five children in the UK have experienced abuse and neglect.

The campaign 'Everyday’ showcases the wide-variety of services the charity provides to hundreds of children every day to support their recovery from abuse; and to help prevent it from happening in the first place.

The TV advert features real NSPCC staff and volunteers filmed in the service centres and locations where they work with children and families.

There is a particular focus on the charity’s ‘Speak out. Stay safe’ service, which goes in to schools and equips children with the knowledge they need to protect themselves against abuse and neglect.

It also empowers them to speak out when they feel something isn’t right by encouraging them to tell a trusted adult or to contact Childline.

Heartbreakingly in the advert one woman who volunteers for the charity’s primary school programme recalls the moment a child revealed to her she was being physically abused by her father.

Through the advert the NSPCC is aiming to encourage viewers to donate to the charity so they can reach and help even more children.

The ad was scripted and overseen by the creative team at the NSPCC, alongside production company 3angrymen, and will run throughout September.