Women’s Equality Party: advert-body-3 by Now

Now has created a poster campaign for the Women's Equality Party to support their General Election campaign which sees them fielding an all women list of 7 candidates in constituencies across the UK.

One poster highlights the party's ground-breaking free childcare policy. The Women's Equality Party is offering a new shared parental leave policy with three months for each parent at 90% of pay and a further three months to share, followed by universal free childcare for all until school age. Its plans are more comprehensive than anything offered by any of the other parties, giving both parents the choice to work full time if they want to. The Party is committed to equal parenting as one of its cornerstone objectives.

The copywriters were Suzi Paddison, Joseph Moloney and Roger Morris and the creative was overseen by Now’s ECD and Partner Remco Graham. There was no media agency and Posterscope donated regional digital outdoor exposure for the campaign.

The WEP candidates core objectives include equal pay, equal parenting, equal representation in politics and business and ending violence against women.