Agency: Now
Date: Sep 2016
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The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display.

Credits

Executive Creative Director: Remco Graham

Creative Director: Harv Bains

Creative Team: Clint Harding and Juliet Kent

Head of Film & Content: Jeremy Muthana

Account Director: Jack Howker

Account Manager: Katy Stanage

Planner: Michael McCourt

Animation: Jelly London

Production Company: Jelly London

New York Bakery Company: Marketing Director: Tim Barkey