The Women’s Equality Party has launched an activist campaign to time with President Trump’s visit to the UK. ‘Thank You Trump’ is a call to action, showing how the sexism and misogyny of the President of the United States is proving an effective recruitment tool in converting many thousands of women and men to the cause of feminism and to fight Trump’s attempts to roll back women’s rights.
The work, created by Now, features slogans such as ‘Thank you Trump - for being the orange beacon of feminism’ and ‘Thank you Trump - for your motivational tweets’ and ‘Thank you Trump – for giving feminism a little hand’, a satirical take on the president’s unintentional role in fuelling the unstoppable global feminist movement.
The campaign is running across social media, online and out of home, including protest placards and a giant Thank You card which WEP is parading at the Women’s March today before delivering it to Trump in Scotland on his golf trip.
Chief Creative Officer: Remco Graham
Strategist: Amelia Wood
Creatives: Laura Muse, Amelia Wood, Steph Ellis, Rory Hall, Sarah Levitt, Clint Harding, Juliet Kent
Designers: Nicki Kythreotis & Jordan Dicks
Account manager: Louise Fraser
Agency producer: Simon Jerome