New Zealand Jerky: advert-body-3 by North
- Location:
New Zealanders have a notoriously offbeat see see of humor, and a new campaign for New Zealand Jerky from Portland creative agency North brings some twisted Kiwi humor to the tagline “Serious Meat”— they tell beef jerky jokes to a cow.
New Zealand Jerky views itself as a healthier jerky option, as the first Non-GMO verified beef jerky sold in the US. In the social spots, New Zealand TV writer and standup comic celebrity Tim Batt tells dad-corny jokes to a deadpan cow to demonstrate just how serious New Zealand beef really is. Batt plays to his bovine audience knowing that the puns are so bad, they’re good.
The social spots are viewable now through the end of September on Facebook, Instagram and YouTube.
Credits
Client: New Zealand Jerky
Co-Founder: Steve McKee
Marketing Manager: Laura Stewart
Agerncy: North
Chief Creative Officer: Mark Ray
Managing Director: Rebecca Armstrong
Creative Director: Ashod Simonian
Executive Producer: Steve Rauner
Creative Director/Copywriter: Eric Samsel
Editor: Leif Hanson
Post Producer: Matt Genz
Brand Strategy Director: Jordan Delapoer
Social Strategy Director: Caroline Desmond
Media Planner: Nathan Johnson, Devon Brown
Director of Photography: Chris Hornbecker
Line Producer: Natasha Myers
Editor: Leif Hanson
Color/Compositing: Chroma Color
Audio: Matt Pence
