Agency: Nomads
Date: Jul 2018
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This new campaign for Under Armour, created by Nomads, aims to establish the brand in the Middle East among hardcore athletes.

The film was shot in Tripoli, Lebanon, in a stunning area designed by architect Oscar Niemeyer.

The epic look of the film was created together with director Nalle Björn Sjoblad and DoP Passi Pauni.

Credits

Client: Under Armour / Athlocity

Lee Devon - Vice President - Under Armour / Athlocity

Selina Dixon - Corporate & Brand Communications Manager - Under Armour / Athlocity

Agency: Nomads

Richard Hol - Executive Creative Director - Nomads

Braden Deatcher, Philip Ramage, Ryan Atkinson, Adam Fierman - Creative Team - Nomads

Ashleigh Albertyn - Digital Strategist - Nomads

Mary Jane Butler - Managing Director - Nomads

Scott Maxwell - Business Director - Nomads

Khadija Yassin - Account Manager - Nomads

Brence Dsa - Agency Producer - Nomads

Production House: Dejavu

Nalle Björn Sjoblad - Director - Dejavu

Passi Pauni - DOP - Dejavu

Manasvi Gosalia - Executive Producer - Dejavu

Sarah Chaoul - Art Direction - Dejavu

Neelay Shah - Editing - Dejavu

Mango Jam - Sound Design - Dejavu

Post Production: Dejavu

Henri Pulla - Grading - Dejavu