Nike: Rallying Cry

Nike highlights how women are breaking barriers in sports and encourages women to express their power through their rallying cry as part of its Just Do It campaign.

The campaign directed by Coralie Fargeat features athletes from across Asia Pacific and Latin America such as Amber Liu, South Korean singer and dancer; Aori Nishimura, Japanese skateboarder; Valeria Piazza, Peruvian advocate for women’s empowerment; Rachwin Wong, Thai actress and avid runner; and Sam Kerr Australian football star.

The spot showcases cries of these women experiencing frustration, exhilaration but then getting back up and fighting ultimately producing the cry of trying and victory.