The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Netflix
Date: Jul 2023
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In a first of its kind, Netflix has unveiled a billboard that actually sweats. Placed on a busy side street, the out-of-home activation invited passersby to have a feel of its wet surface.

Developed alongside creative agency Omelet and production company UNIT9, the stunt uses a timed recycled water system.