advert-body-1 by Naked
- Location:
RMIT University and communications agency Naked collaborated to create a memory retention font for year 12 students. The font was developed using a learning principle called ‘desirable difficulty’, where an obstruction is added to the learning process to promote deeper cognitive processing which results in better memory retention.
Several fonts were tested with 400 students in laboratory and online experiments, and the font that became Sans Forgetica demonstrated that it most effectively helped people retain information.
Credits
RMIT University
Lynda Cavalera, Associate Director – Brand, Segments & Campaigns
Kate Wheatley, Senior Manager Brand & Content, Segments & Campaigns
Damian Sullivan, Digital Media Officer - Brand & Content
Alex Hammond, Digital Marketing Manager
Amanda Smythe, Manager Acquisition Marketing
Michael Sloan, Paid Search & Media Advisor
Stephen Banham, RMIT Typography Lecturer, School of Design
Dr Jo Peryman (née Laban), Chair, RMIT Behavioural Business Lab (BBL)
Dr Janneke Blijlevens, Senior Lecturer Marketing, Founder member RMIT Behavioural Business Lab (BBL)
Naked
Jon Burden, Executive Creative Director
Tim Kirby, Managing Director
Brett Rolfe, Chief Strategy Officer
Adam Grant, Senior Copywriter
Damian Sloan, Senior Art Director
Bryce Waters, Art Director
Chris Nguyen, Junior Copywriter
Marcus Key, Design Director
Melinda Cole, Senior Designer
Gabriel Mangulabnan, Finished Artist
Claire Cocks, Production & Workflow Manager
Ari Sztal, Group Account Director
Jess Glass, Account Director
Blake Dawson, Senior Account Executive
Melanie King, PR Lead
James Bristow, Editor
Al Green, Animator
AJ Scarcella, Animator
Technology partner – Orchard
Music – Anton@TrailerMedia
