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Sans Forgetica by Naked

Agency: Naked
Date: Oct 2018
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RMIT University and communications agency Naked collaborated to create a memory retention font for year 12 students. The font was developed using a learning principle called ‘desirable difficulty’, where an obstruction is added to the learning process to promote deeper cognitive processing which results in better memory retention.

Several fonts were tested with 400 students in laboratory and online experiments, and the font that became Sans Forgetica demonstrated that it most effectively helped people retain information.


RMIT University

Lynda Cavalera, Associate Director – Brand, Segments & Campaigns

Kate Wheatley, Senior Manager Brand & Content, Segments & Campaigns

Damian Sullivan, Digital Media Officer - Brand & Content

Alex Hammond, Digital Marketing Manager

Amanda Smythe, Manager Acquisition Marketing

Michael Sloan, Paid Search & Media Advisor

Stephen Banham, RMIT Typography Lecturer, School of Design

Dr Jo Peryman (née Laban), Chair, RMIT Behavioural Business Lab (BBL)

Dr Janneke Blijlevens, Senior Lecturer Marketing, Founder member RMIT Behavioural Business Lab (BBL)


Jon Burden, Executive Creative Director

Tim Kirby, Managing Director

Brett Rolfe, Chief Strategy Officer

Adam Grant, Senior Copywriter

Damian Sloan, Senior Art Director

Bryce Waters, Art Director

Chris Nguyen, Junior Copywriter

Marcus Key, Design Director

Melinda Cole, Senior Designer

Gabriel Mangulabnan, Finished Artist

Claire Cocks, Production & Workflow Manager

Ari Sztal, Group Account Director

Jess Glass, Account Director

Blake Dawson, Senior Account Executive

Melanie King, PR Lead

James Bristow, Editor

Al Green, Animator

AJ Scarcella, Animator

Technology partner – Orchard

Music – Anton@TrailerMedia

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