Royal Caribbean International: The Local: Alaska by MullenLowe U.S.
- Location:
Part of the lure of adventure lies in experiencing the local culture. Royal Caribbean International takes another step in connecting people and cultures with its new original mini-series entitled, 'The Local'. The documentary series, created by Mullen Lowe, celebrates people around the world, their unique passions, communities, and culture.
In the premier season, Royal Caribbean highlights three locals from Alaska: Wayne Price, a Tlingit master carver determined to keep his culture alive while bringing peace and healing to those in need. Mary Smith, a culinary expert and food journalist, on a mission to bring recognition to the Alaskan culinary scene while telling the stories behind each dish. Dan Oberlatz, a wilderness explorer that enjoyed his visit to Alaska so much, he moved there. Now he guides expeditions into Alaska’s backcountry for a living.
Credits
Client: Royal Caribbean International
Campaign: The Local: Alaska
President and cheif executive officer: Michael Bayley
Chief marketing officer: Jim Berra
Vice president, North America marketing: Kara Wallace
Director of social media: Ana Sofia Ayala Valverde
Lead content strategist, social media: Nathalie Fernandez
Social media producer, marketing: Jamal Smith
Senior community strategist, social media, marketing: Kiki Perera
Agency: Mullen Lowe
Chief creative officer: Mark Wenneker
Executive creative director: Tim Vaccarino
Executive creative director: Dave Weist
Senior vice president, creative director: John Kearse
Senior vice president, creative director: Rob Kottkamp
Associate creative director: Danny Streadbeck
Associate creative director: McKay Hathaway
Junior copywriter: Kristina Saliba
Vice president, group strategy director: Erin Swenson Gorrall
Strategist: Carol Cai
Senior vice president, group account director: Kay Pancheri
Account director, social: Stacy Carpenter
Account supervisor, social: Bridget Weiler
Vice president, group media director: Femaris Pena
Associate media director: Lauren Yetra
Paid social media manager: Ben Verrill
Senior digital media planner: Jaclyn Gaughan
Production company: The Reserve Label
Agency producer: Kristin Childers
Executive producer: Ryann Slavin
Director: Jacob Rosenberg
Line producer: Alex Orlovsky
Director of photography: Logan Tripplett
Aerial director photography/Drone Operator: John Sweeney
First agency creative: Adam Kirschhoffer
Sound: Jeremy Blake
Editor: Jeremy Huff
Assistant editor: Yonah Nimmer
