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Part of the lure of adventure lies in experiencing the local culture. Royal Caribbean International takes another step in connecting people and cultures with its new original mini-series entitled, 'The Local'. The documentary series, created by Mullen Lowe, celebrates people around the world, their unique passions, communities, and culture.

In the premier season, Royal Caribbean highlights three locals from Alaska: Wayne Price, a Tlingit master carver determined to keep his culture alive while bringing peace and healing to those in need. Mary Smith, a culinary expert and food journalist, on a mission to bring recognition to the Alaskan culinary scene while telling the stories behind each dish. Dan Oberlatz, a wilderness explorer that enjoyed his visit to Alaska so much, he moved there. Now he guides expeditions into Alaska’s backcountry for a living.


Client: Royal Caribbean International

Campaign: The Local: Alaska

President and cheif executive officer: Michael Bayley

Chief marketing officer: Jim Berra

Vice president, North America marketing: Kara Wallace

Director of social media: Ana Sofia Ayala Valverde

Lead content strategist, social media: Nathalie Fernandez

Social media producer, marketing: Jamal Smith

Senior community strategist, social media, marketing: Kiki Perera

Agency: Mullen Lowe

Chief creative officer: Mark Wenneker

Executive creative director: Tim Vaccarino

Executive creative director: Dave Weist

Senior vice president, creative director: John Kearse

Senior vice president, creative director: Rob Kottkamp

Associate creative director: Danny Streadbeck

Associate creative director: McKay Hathaway

Junior copywriter: Kristina Saliba

Vice president, group strategy director: Erin Swenson Gorrall

Strategist: Carol Cai

Senior vice president, group account director: Kay Pancheri

Account director, social: Stacy Carpenter

Account supervisor, social: Bridget Weiler

Vice president, group media director: Femaris Pena

Associate media director: Lauren Yetra

Paid social media manager: Ben Verrill

Senior digital media planner: Jaclyn Gaughan

Production company: The Reserve Label

Agency producer: Kristin Childers

Executive producer: Ryann Slavin

Director: Jacob Rosenberg

Line producer: Alex Orlovsky

Director of photography: Logan Tripplett

Aerial director photography/Drone Operator: John Sweeney

First agency creative: Adam Kirschhoffer

Sound: Jeremy Blake

Editor: Jeremy Huff

Assistant editor: Yonah Nimmer