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Lifebuoy: Bish Bash Bosh by MullenLowe

Agency: MullenLowe
Client: Lifebuoy
Date: Aug 2020
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Lifebuoy, the world’s number one hygiene soap brand, returns to the UK with the aim of changing hand hygiene habits across the nation.

The impactful campaign communicates the importance of good handwashing habits to help reduce the spread of infection.

Through the Bish Bash Bosh campaign, Lifebuoy wants to raise awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UKI. The brand also aims to support behaviour change at grass roots level by embedding good hand hygiene practices with school-age children and the most vulnerable groups in society.