In the lead-up to the Summer Paralympic Games, France.TV has launched a campaign titled ‘Few Seconds Before’ which aims to promote the games and celebrate the athletes taking part.
Created by MullenLowe France, the film shows previous medal-winning athletes getting ready to return to their field of play, from fencing, triathlon, and shot put, to long jump, and football. The tension is palpable, concentration is high, and the viewer's heart beats in time with the athletes', to the rhythm of the musical introduction of Queen's 'We Will Rock You'.
The film will be broadcast across France.TV channels until 5 September 2021. It follows the launch of the animated film ‘Le Sumo’, to promote the Olympic Games, created by MullenLowe France in partnership with illustrator, Stéphane Levallois, who was inspired by the masters of Japanese art to pay tribute to the country of the rising sun.
Agency: MullenLowe France
Tittle of the campaign: Few seconds before…
Agency managers: Philippe Adenot & Charlie Bouchet
Creative Director of France TV: Eric Rinaldi
Creative Directors: Antoine Colin & Jordan Lemarchand
Copywriter: Antoine Colin & Olivier Desmettre
Art Director: Jordan Lemarchand
Production compagny: Badass
Producer: Blaise Izard
Director: Original Kids (Loïc et Kévin)
Director of photography: Julien Lascard
Sound Production: Circonflex