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Century 21: Give Dad Nothing by MullenLowe

Agency: MullenLowe
Client: Century 21
Date: Jun 2016
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Ahead of Father's Day on June 19, Century 21 has released a cheeky campaign called 'Give Dad Nothing.' Since many dads claim to want "nothing" for Father's Day every year, the real estate company is helping out sons and daughters across the country by letting them purchase a parcel of land in Nothing, Arizona - an uninhabited ghost town that is about 120 miles northwest of Phoenix. From now until Father's Day, consumers can "log onto givedadnothing.com and enter the name of their dad to receive a free, printable certificate of a 24-hour license on Father’s Day for a parcel of land in Nothing, Arizona."