Burger King: King of Flame-Grilling by MullenLowe
- Location:
Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are at other burger joints, now the King is taking on KFC’s Colonel to promote the chain’s grilled chicken sandwich.
An ad starts with a voice-over with a southern accent talking about flame grilling chicken, as the video shows a hand picking out a white suit and tightening a belt buckle. The voice says the only way to get the best is “KFG.” Pan up and we see the King dressed in the white suit as the “King of Flame Grilling.”
Says the voice over: “When it comes to flame grilling, the King always outranks the Colonel.” The logo at the end states that “It’s Flame-Grilled Good” as it echoes KFC’s catch phrase.
Burger King guests can also find limited edition KFG sandwich wrappers at select restaurants in Kentucky, Miami, Los Angeles and New York.
Credits
Client: Burger King
Global Chief Marketing Officer, Burger King: Fernando Machado
Head of Global Brand, Burger King: Marcelo Pascal
Head of Marketing, Burger King North America, Renato Rossi
Advertising, Media and Communications, Burger King North America: Diego Suarez
Media, Traditional, Digital and Social, Burger King North America: Jorge Oliveira
Social Media and Digital Marketing, Burger King North America: Flavia Guetter
Advertising and Merchandising, Burger King North America: Nicole Alevizos
Advertising, Burger King North America: Liza Keller
Media, Traditional and Digital, Burger King North America: Madeline McDermott
Agency: MullenLowe US
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
SVP, Creative Director: Enrique Camacho
Associate Creative Director: Cody Dummer
Associate Creative Director, Design: Allison Hughes
Strategy Director: Mike Cassell
Social Content Writer: Arielle Mulgrew
SVP Executive Director of Integrated Production: Lisa Setten
SVP, Head of Integrated Production: Zeke Bowman
VP, Executive Producer: Karen Haffmans
VP, Executive Producer: Brian Smith
VP, Director of Integrated Studio: Dan Howell
VP, Director of Art Production: Tracy Maidment
Director of Print Production: Aidan Finnan
Content Producer: Abbey Daniel-Green
Sr. Photographer: Erika LaPresto
Digital Imaging Supervisor: Nick Bleil
Sr. Digital Imaging Artist: Alex Abdalian
Senior Business Affairs Manager: Amy Keddy
Sr. Project Manager: Kelly Benson
VP Account Director: Kerry McKibbin
Account Supervisor: Alison Whisenant
Account Executive: Caroline Bailey
Account Executive: Leila Chee
Production:
Director: Dave Laden (Hungry Man Productions)
Executive Producer: Caleb Dewart (Hungry Man Productions)
Line Producer: Tina Densmore Bell (Hungry Man Productions)
Production Supervisor: Alexa Brugger (Hungry Man Productions)
Editor: Jim Hutchin (Hutch Co)
Editorial EP: Jane Hutchin (Hutch Co)
VFX: MPC
Executive Producer: Matthew Loranger
Producer: Chris Connolly
Creative Director: Alvin Cruz
2D Lead: Thiago Porto
2D Team: Meggen Burdick, Bilali Mack
Color: MPC
Colorist: James Tillett
Color Assistant: Daniel Silverman
Executive Producer, Color: Ed Koenig
Producer, Color: Jenna Gabriel
