Burger King: Call of Duty: Modern Warfare Burger Town by MullenLowe
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Burger King restaurants are teaming up with Activision’s newest game – Call of Duty: Modern Warfare, as well as Grubhub to bring fans bonus in-game content and experiences.
One Burger King restaurant in Los Angeles transformed into a real-life version of the Call of Duty Burger Town restaurant. Within the restaurant, guests found a gaming hub set up by Activision for visitors to play the new Call of Duty: Modern Warfare game. The King of Burgers and the Kings of Call of Duty defend their throne of Burger Town and welcome guests that are up for a challenge. Challengers were invited to play Modern Warfare against the King and professional Call of Duty players Scump and FaZe Apex for a chance to win free Whopper sandwiches for 15 years.
For those not in the Los Angeles area, Grubhub promoted select Burger King restaurants on its app in 16 cities as “Burger Town presented by Burger King” restaurants. The rebranded “Burger Town” menu included Call of Duty themed BK Meals with the opportunity to get a code to unlock bonus in game content. The Burger Town menu was available exclusively via Grubhub delivery.
To get a code, simply purchase Burger King on Grubhub and use code ‘BKCALLOFDUTY’ at checkout. For the first delivery purchase, guests receive a code to unlock a bonus in-game “Burger Town Emblem.” On the second delivery purchase, guests will receive a code to unlock a “Burger Town Calling Card.” On the third delivery purchase, guests will receive a code to unlock the “Burger Town Bubby Weapon Charm.” Orders over $10 will include free delivery through 11/6.
Credits
Client: Burger King
Global Chief Marketing Officer, Burger King: Fernando Machado
Head of Global Brand, Burger King: Marcelo Pascoa
Head of Marketing, Burger King North America, Renato Rossi
Advertising, Media and Communications Lead, Burger King North America: Diego Suarez
Director, Media and Digital, Burger King North America: Jorge Oliveira
Communications Manager, Social and Digital Marketing, Burger King North America: Flavia Guetter
Director, Marketing Communications, Burger King North America: Nicole Alevizos
Sr. Manager, Advertising and Communications, Burger King North America: Liza Keller
Manager, TV Advertising, Burger King North America: Rachel Williams
Agency: MullenLowe US
SVP, Creative Director: Enrique Camacho
Associate Creative Director: Cody Dummer
Associate Creative Director: Marcelo Maciel
Associate Creative Director: Renato Barreto
Art Director: Alex Chapman
Copywriter: Thomas Nitti
Digital Producer: Chris Badders
Art Producer: Tracy Maidment
Strategy Director: Jamie Cuthbertson
Strategist: Byron Morgan
Social Content Writer: Arielle Mulgrew
Social Content Designer: Nhien Nguyen
Community Manager: Katie Nisbet
Senior Business Affairs Manager: Amy Keddy
Assistant Project Manager: Morgan Playle
Account Director: Alison Whisenant
Account Executive: Leila Chee
Agency: Horizon Media
Account Executive: Nico Amantia
Sr. Planner, Digital: Jacob Langer
