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Burger King: Call of Duty: Modern Warfare Burger Town by MullenLowe

Agency: MullenLowe
Date: Oct 2019
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Burger King restaurants are teaming up with Activision’s newest game – Call of Duty: Modern Warfare, as well as Grubhub to bring fans bonus in-game content and experiences.

One Burger King restaurant in Los Angeles transformed into a real-life version of the Call of Duty Burger Town restaurant. Within the restaurant, guests found a gaming hub set up by Activision for visitors to play the new Call of Duty: Modern Warfare game. The King of Burgers and the Kings of Call of Duty defend their throne of Burger Town and welcome guests that are up for a challenge. Challengers were invited to play Modern Warfare against the King and professional Call of Duty players Scump and FaZe Apex for a chance to win free Whopper sandwiches for 15 years.

For those not in the Los Angeles area, Grubhub promoted select Burger King restaurants on its app in 16 cities as “Burger Town presented by Burger King” restaurants. The rebranded “Burger Town” menu included Call of Duty themed BK Meals with the opportunity to get a code to unlock bonus in game content. The Burger Town menu was available exclusively via Grubhub delivery.

To get a code, simply purchase Burger King on Grubhub and use code ‘BKCALLOFDUTY’ at checkout. For the first delivery purchase, guests receive a code to unlock a bonus in-game “Burger Town Emblem.” On the second delivery purchase, guests will receive a code to unlock a “Burger Town Calling Card.” On the third delivery purchase, guests will receive a code to unlock the “Burger Town Bubby Weapon Charm.” Orders over $10 will include free delivery through 11/6.

Credits

Client: Burger King

Global Chief Marketing Officer, Burger King: Fernando Machado

Head of Global Brand, Burger King: Marcelo Pascoa

Head of Marketing, Burger King North America, Renato Rossi

Advertising, Media and Communications Lead, Burger King North America: Diego Suarez

Director, Media and Digital, Burger King North America: Jorge Oliveira

Communications Manager, Social and Digital Marketing, Burger King North America: Flavia Guetter

Director, Marketing Communications, Burger King North America: Nicole Alevizos

Sr. Manager, Advertising and Communications, Burger King North America: Liza Keller

Manager, TV Advertising, Burger King North America: Rachel Williams

Agency: MullenLowe US

SVP, Creative Director: Enrique Camacho

Associate Creative Director: Cody Dummer

Associate Creative Director: Marcelo Maciel

Associate Creative Director: Renato Barreto

Art Director: Alex Chapman

Copywriter: Thomas Nitti

Digital Producer: Chris Badders

Art Producer: Tracy Maidment

Strategy Director: Jamie Cuthbertson

Strategist: Byron Morgan

Social Content Writer: Arielle Mulgrew

Social Content Designer: Nhien Nguyen

Community Manager: Katie Nisbet

Senior Business Affairs Manager: Amy Keddy

Assistant Project Manager: Morgan Playle

Account Director: Alison Whisenant

Account Executive: Leila Chee

Agency: Horizon Media

Account Executive: Nico Amantia

Sr. Planner, Digital: Jacob Langer

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