The Drum Awards Festival - Extended Deadline

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Client: JetBlue
Date: Feb 2016
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JetBlue recently offered a flight full of 150 passengers the chance to win a round-trip ticket to anywhere the airline flies. The catch? All passengers had to unanimously agree on one vacation destination if they each wanted to win a ticket. Created by Mullen Lowe, the marketing stunt was part of JetBlue's effort to encourage people to get along "in this season of political rancor."

Credits

Chief Creative Officer: Mark Wenneker

Executive Creative Director: Tim Vaccarino

Executive Creative Director: Dave Weist

Senior Art Director: Ryan Montgomery

Senior Copywriter: Tim Bildsten

Senior Art Director: Jay Spahr

Senior Copywriter: Nick Olish

Production-

Executive Director Integrated Production: Liza Near

Content Producer: Eric Skvirsky

DP, Senior Editor: Rob Apse

2nd Camera, Assistant Editor: Jake Stafford

Animator: Eric Ko

Production Supervisor: Kristine Ring-Janicki

Project Manager: Molly McKeown

Account Management-

SVP, Group Account Director: Drayton Martin

Account Director: Molly Bluhm

Account Executive: Grace Clemow

Media Planning & Buying: Mediahub

VP, Associate Media Director: Rachel Allen

Media Supervisor: Shoshana Levine

PR & Social-

SVP, Account Director PR: Jaclyn Ruelle

Account Supervisor: Becky Brand