JetBlue: Reach Across the Aisle by Mullen Lowe
- Location:
JetBlue recently offered a flight full of 150 passengers the chance to win a round-trip ticket to anywhere the airline flies. The catch? All passengers had to unanimously agree on one vacation destination if they each wanted to win a ticket. Created by Mullen Lowe, the marketing stunt was part of JetBlue's effort to encourage people to get along "in this season of political rancor."
Credits
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Senior Art Director: Ryan Montgomery
Senior Copywriter: Tim Bildsten
Senior Art Director: Jay Spahr
Senior Copywriter: Nick Olish
Production-
Executive Director Integrated Production: Liza Near
Content Producer: Eric Skvirsky
DP, Senior Editor: Rob Apse
2nd Camera, Assistant Editor: Jake Stafford
Animator: Eric Ko
Production Supervisor: Kristine Ring-Janicki
Project Manager: Molly McKeown
Account Management-
SVP, Group Account Director: Drayton Martin
Account Director: Molly Bluhm
Account Executive: Grace Clemow
Media Planning & Buying: Mediahub
VP, Associate Media Director: Rachel Allen
Media Supervisor: Shoshana Levine
PR & Social-
SVP, Account Director PR: Jaclyn Ruelle
Account Supervisor: Becky Brand
