MTV: advert-top-1

48 years ago, Apollo 11 landed on the moon. Now, the 2017 MTV Video Music Awards is bracing for impact with the first promo spot and will be part of a larger multi-platform campaign.

From the moment the MTV Moonman hit airwaves in its first broadcast, MTV has created a legacy of shaking up culture. Each year the MTV VMAs encapsulates this spirit, bringing together music’s greatest pioneers on one stage. Honoring the Moonman legacy, the 2017 VMAs will give people the rare chance to witness the unexpected.

To bring this vision to the audience ahead of this year's show, MTV worked with acclaimed director Floria Sigismondi (best known for directing music videos for Justin Timberlake, Rihanna, etc.) to create a campaign video reflecting iconic moments from VMA history and paying tribute to MTV's Moonman identity. Paired with a modern version of the channel's first video, "Video Killed The Radio Star", it reflects MTV's ability to evolve while remaining true to its music-based roots.