Childline is reassuring young people know that no matter how you feel inside, there is always someone you can talk to and that you are not alone, through a new 'Nobody is Normal' campaign created by MSQ's The Gate.
Childline (part of the NSPCC) has revealed that every year they hear from thousands of young people who feel like they don’t fit in or feel ‘normal’.
Over the past few months, counsellors have heard from children who are struggling with their body image, sexuality, gender identity, and mental health. The charity has analysed the data to find these issues spiked during the Covid-19 lockdown.
‘Nobody is Normal’ highlights these issues to let young people know that it’s OK to feel this way, it’s a shared experience, and reassure them that nobody should suffer alone.
Client: Grania Hyde-Smith (Marketing Lead), Rachel Day (Communications Officer), Courtney Zitola (Senior Digital Marketing Manager), Ellana Salt (Social Media Coordinator)
Creative agency: The Gate
Chief Creative Officer: Lucas Peon
Creatives: John Osborne, Rickie Marsden, Sam Whatley
Agency producer: Susie Innes
Account director: Sam Dempsey
Strategy Lead: Kit Altin
Media agency: OMD
Director: Catherine Prowse
Producer: Daisy Garside
Production Company: Blink & Rowdy
Director of Photography and Colour Grader: George Warren
Animators: Tim Allen and Tobias Fouracre
Puppet Builder: Adeena Grubb
2D Animator and Compositor: Tom Fisher
Rig Removal: Ieuan Lewis
BTS: Joe Eckworth
Art Department Runners: Feiyang Yin and Stella Chapman
Shot at: Clapham Road Studios
Blink Producer: Josef Byrne
Major Tom: Jake Wheeler
Grand Central: Gary Turnbull & Molly Butcher
Music companies: Beggars, Warner Chappell, Concord
Project Manager: Ross Frame, Jelly