Cathay Pacific: advert-body-1 by MRM/McCann Shanghai & McCann Hong Kong
- Location:
McCann Hong Kong and MRM//McCann Shanghai have launched ‘Marriage in the Air’ symbolizing the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon.
In partnership with three of the largest travel platforms in China – Ctrip, Mafengwo and Qyer – a competition featuring three travel influencer couples trying to outdo each other for a chance to wed at 35,000 feet has been launched.
The campaign began this month with videos of the couples dressed in wedding gowns and suits running through the streets and airports in China. The videos invited the public to vote for their favorite couple to win a wedding on a Cathay Dragon flight. The winning couples’ voters also get a chance to attend the wedding on January 6th.
Credits
McCann Hong Kong -
Cathay Pacific Central Team
Brandon Cheung, Managing Partner
Creative
Martin Lever, Executive Creative Director
Rick Kwan, Creative Director
Guilherme Pecego, Creative Director
Agnes Lee, Associate Creative Director
Fanny Lau, Associate Creative Director
Dan Jacques, Associate Creative Director
Daniel Cheong, Senior Art Director
Mok Ngo, Art Director
Wong Wai Ping, Jr Art Director
George Cheung, Visualiser
Debbie Yung, English Copywriter
Wing Tam, Producer
Business Planning & Management Team
Victor Lam, Group Account Director
Karen Chan, Planning Director
Eva Cheung, Account Director
Venice Choy, Senior Account Executive
Bernice Lam, Account Executive
Channel Planning Team
Nicola Yates, Channel Planning Director & Global Head of Media
Prashant Galani, Digital Manager
Crystal Chan, International Communications Planner
MRM//McCann Shanghai
Mike Zeng, Managing Director
Tianit Ng, Chief Creative Officer
Fiona Zang, Deputy General Manager
Arnimesh Narrain, Planning Director
Ricky Chen, Group Creative Director
Poppy Qian, Associate Creative Director
Artlan Wang, Group Head
Kevin Deng, Associate Account Director
Edith Wang, Account Manager/Media Manager
Erica Tian, Sr. Account Executive
Justin Zhang, Technical Director
Dyson Du, Project Manager
Cesar Xu, Web developer
Ellen Hua, Senior Data Analysis
