#NoMoreVerbalAbuse by MRM//McCann
Some forms of domestic abuse aren’t as obvious as the purely physical. Psychological violence is estimated to be the most common form of intimate partner violence in the United States and Europe, affecting 35-49% of men and women, according to non-profits No More and the National Resource Center on Domestic Violence (NRCDV).
The research on verbal abuse is limited, in part because so many cases go unreported. That’s why No More and the NRCDV have launched ‘#NoMoreVerbalAbuse’, an effort to raise awareness about verbal abuse and provide resources for individuals in need.
The campaign launch includes the NoMoreVerbalAbuse.org website, which provides information about verbal abuse, how to recognize healthy and unhealthy relationships, survivor stories, and a toolkit with shareable resources. It also includes a new #NoMoreVerbalAbuse Pledge, which encourages visitors to join the movement to raise awareness and prevent verbal abuse.
In addition, Amazon’s Alexa features the opportunity for supporters to “Register Their Voice” against verbal abuse using their devices.
To open, a user says “Alexa, open No More.” Alexa then says “Hi - welcome to No More. Would you like to register your voice against verbal abuse?” With a “yes” answer, Alexa says: “That's great, thank you. You are the XXth voice against verbal abuse. Together we can end verbal abuse once and for all.”
Chief Creative Officer: Nicky Bullard
Creative Director: James Thorley
Associate Creative Director: Jon Wells
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Designer: Brad James