advert-body-2 by Mr President

What if the British public could have their say and just press 'stop' on Brexit? That’s the idea behind a new campaign for Best for Britain, the anti-Brexit organisation, created by London-based independent creative agency Mr. President.

The British public has been wavering under the ongoing Brexit negotiations with many feeling disengaged and disenchanted with the way the government is handling the situation. The team from Mr. President came up with the idea of a magical red button that could put a stop to Brexit.

The campaign features a video of giant red 'Stop' button that gets discovered in a field by the white cliffs of Dover. The button itself, although fictional, is used to spark conversation across social channels about the benefits of having a stop button on the Brexit proceedings, as they are.