BetVictor: Hey Harry by Mr President
- Location:
London-based independent creative agency Mr. President has partnered with online gambling company BetVictor to develop an ad campaign starring the operator’s new brand ambassador, King of the Jungle and football managing legend Harry Redknapp.
To share the new partnership, Mr. President tapped into Harry’s known penchant for giving his own brand of advice to fellow I’m a Celeb contestants and imagined a service where Harry could do that for everyone.
The new #HeyHarry campaign showcases Harry as a voice-activated smart device. By just saying “Hey Harry” and asking a question, the device lights up and gives tips and advice to BetVictor customers, sports enthusiasts and Harry fans alike, in his own inimitable style.
Credits
Creative agency: Mr. President
CEO: Claire Hynes
CCO: Laura Jordan Bambach
ECD: Jon Gledstone
Business Director: Jamie Longstreet
Projects Director: James Fricker
Producer: Emma Leach
Production Assistant: Hananha Willers
Creative: John Wilds
Photography: Nick Howe
Audio: 750MPH
Post Production: Unit
Editor: Kevin Palmer, Tenthree
Director: Chris Faith, Faithful Hound
Producer: Barty Dearden, Faithful Hound
Client: BetVictor
Marketing Consultant: Paul Troy
Rich Aston: Head of Creative
Carl Hallam: Head of Brand
