SunLife Direct: advert-top-1 by Mother
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SunLife, the specialist over 50 savings and insurance company, launched its first ever brand campaign - “Welcome to Life After 50” which looks to challenge old fashioned stereotypes and show what life after 50 is really like.
The TV ad features a series of people in their 50s and 60s – from the cruise-escaping fun seeker and the snack-eating astronaut through to the 62-year-old-woman with head-turning good looks – all singing humorous lyrics, smashing stereotypes and demonstrating that the definitely still ‘have a life’.
Credits
Art director: Mother
Copywriter: Mother
Production company: Prettybird
Director: Matt Piedmont
Music: Beacon Street Studios
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