Target: Thinking of You by Mother New York

Client: Target
Date: Nov 2019
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Target is celebrating the nearly 100 traditions and memories in the making for the holiday season with its 'Thinking of You' marketing campaign.

The inspiration came from millions of Target customers and the varied ways they embrace the holidays. Last year’s successful 'Gather Round' campaign, which honored the big and small ways friends and family gather throughout the season, set the stage. Target nearly doubled its cast and added twice as many distinct holiday moments, hoping to connect with even more guests this season.

“Every year, our holiday campaign inspires our guests to celebrate the season with those who matter most. And this year, we’re celebrating even more guests, and even more traditions,” says Rick Gomez, Target executive vice president and chief marketing and digital officer. “We’re shining the spotlight on twice as many holiday memories in the making and celebrating the spirit of inclusivity that we’re known for at Target. No matter what our guests celebrate, how they celebrate, or who they choose to celebrate with, we want them to know that Target is thinking of them this holiday season.”

Multi-Grammy-Award-winning artist Sam Smith offers a fresh take on the 1970s classic I Feel Love for the English spot, and Mexican singer and actress Danna Paola lends a Latin vibe to the song for the Spanish spot.


Agency: Mother New York

Client: Target

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