Organize: The Mom and Dad Bods Anthem by Mother New York

According to Organize, a nonprofit that aims to make it easier for people to become organ donors, only 10% of people over the age of 50 donate their organs due to the misconception that "they are no longer healthy enough to qualify as donors." To try and get more people in older age demographics to donate, the organization enlisted the help of Mother New York to create a humorous video that would capture the attention of both kids and their parents to spark a conversation around the topic. The result is a short film called 'The Mom And Dad Bods Anthem' that celebrates the bodies of Baby Boomers. Directed by Bo Mirosseni, the video encourages millennials to talk to their parents about organ donation.