Diamond Producers Association: advert-body-2 by Mother New York

The Diamond Producers Association (DPA) launched two new videos in the 'Real is Rare' campaign, showing a modern take on love and diamonds.

Developed in collaboration with creative agency, Mother New York, the campaign launches with two videos entitled 'The Reveal' and 'The Other Party,' as well as several images for print, digital, and in-store use.

The audience is given a glimpse into private ‘couple moments’ where the role of the diamond is intrinsic to the storyline, and is an expression of their love, their life together, and their commitment to each other. ‘The Other Party’ is a romantic, playful film about a young engaged couple, while ‘The Reveal’ shows the private, at-home moments of a married couple.