Brixton Finishing School has officially launched the AD-Cademy, a free, online advertising course aimed to help address the lack of diversity in advertising, with a campaign developed by Mother London that will run across donated media in local and national press, OOH, digital and social.
The AD-Cademy is led by industry experts from all disciplines and it aims to encourage and inspire young people from anywhere in the UK to pursue jobs in the creative, digital and tech industries, no matter their background.
The campaign uses visual effects playing on the tropes and conventions of these different roles within the industry, whilst arresting headlines were created to spike interest. Mother aims to make these diverse roles feel accessible to anyone who has the talent and drive to succeed, and show how one can turn their talents into a successful career in the advertising industry.
Other partners include Mail Metro Media which has donated cover wraps and digital inventory, Clear Channel which has donated national OOH advertising, including through its prestigious Storm portfolio of super-premium digital screens in cities like Manchester, Glasgow and London, Brand Advance which donated £50k worth of inventory across its media diversity network and lent expertise. Similarly, Refinery29, part of the Vice Media Group, has provided an inventory donation whilst Wilderness Agency is offering social campaign support.