The Drum Awards Festival - Media

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Agency: Mother
Client: Bumble
Date: May 2020
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Bumble, the women-first social networking app, has launched a campaign about the importance of connections during lockdown.

'Time to Connect', was produced in collaboration with creative agency Mother and reflects the shift in behaviour many of us have experienced as a result of Covid-19.

Virtual connections have become the new norm, with 1 in 5 Bumble users virtual dating during lockdown. Lockdown has also shown daters the value of ‘extended courtship’, with 46% of Bumble users saying lockdown has shown them the rewards of spending more time chatting and getting to know someone first - which they intend to continue doing even beyond lockdown.