American Express: American Express Fan Experience by Momentum Worldwide

Date: Aug 2018
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The US Open serves up two weeks of top tennis action starting today (Aug. 27) at the USTA Billie Jean King National Tennis Center in Queens, New York. With it comes the 25th year that American Express will be onsite with benefits for card members and all tennis fans, to enhance their overall US Open fan experience.

One item new for this season is the first-ever Amex Band, a contactless payment wristband that allows eligible card members to pay for purchases and unlock unique benefits with a tap of the band. With it, members can purchase concessions and merchandise from accepting merchants, access the American Express Card Member Club and exclusive merchandise, plus pick up customized Polo-branded accessories and even get money back.

To showcase the Amex Band, American Express partnered with tennis legend Venus Williams for a social and digital content series that highlights everything Amex has to offer at the championships. In a 30-second spot, Williams is seen utilizing American Express and the band as she preps for her tournament, alongside a normal guy also using the same products to prep for his experience at the tournament.

Fans can also interact with the brand in many other ways. The US Open American Express Fan Experience, done in partnership with Momentum, lets fans play games, relax in a card member club, and get guest information about the at various booths throughout the grounds, as well as through the mobile app.

The American Express Super Rally is an interactive gaming experience that allows players to go beyond augmented reality (AR) and simultaneously play tennis in both the digital and physical worlds. Players can enter one of eight bays featuring a life-sized transparent monitor, get a video tutorial on how to play by Williams, then use a custom-designed 3D printed racket to return virtual tennis balls in AR against physical targets. The game is available to all US Open attendees and challenges players to score as many points as possible.

Credits

Agency: Momentum

Client: American Express

Event: US Open

Fresh start by Iris

Added 01 June 2020
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