Modelo: Fighting for His Community with Brian Ortega

To kick off year two of the Modelo-UFC partnership, Modelo has released its first ad of 2019 featuring UFC fighter Brian Ortega, which will debut March 11.

In the ad, Ortega is shown with his coach and friends, in the training facility and in the Octagon while his Fighting Spirit story is voiced over. Ortega embodies the Modelo Fighting Spirit mantra. He is a bicultural Mexican-American whose coach, James Luhrsen rescued him from the tough streets of LA and trained him to be a resilient MMA fighter who fights for gold.