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NARS Cosmetics: The NARS Orgasm Tour #WhatMakesYouBlush by MKTG

Agency: MKTG
Date: Jul 2018
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NARS Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe.

The NARS Orgasm Tour features a stunning pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. The trailer’s interior and exterior designs reflect the brand’s identity and feature prominently the campaign’s hashtag, #whatmakesyoublush. Visitors to the bus were offered a NARS makeover by specialist make-up artists plus the opportunity to experience, capture and share NARS content in its social media booth, win special prizes and buy limited edition products from the new collection.

The tour covered three European countries, kicking off in Paris and taking in nine cities including Nantes, Dusseldorf, Glasgow, Manchester, Birmingham and Liverpool before arriving at its final destination in London’s Covent Garden at the end of July. The tour has been supported by an influencer campaign with leading beauty bloggers and vloggers from each city invited to the bus to discover and review the collection.

NARS has worked with brand experience agency MKTG in London, France and Germany on the activation.

Credits

Sarah Hazlehurst, managing partner, MKTG

Georgina Raye, senior production manager, MKTG

Margot Delcourt, EMEA Marketing Manager of NARS

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