Dulux: advert-top-1 by Mischief PR
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Dulux has unveiled sporting sensation and Rio hopeful Katarina Johnson-Thompson as the face of its Colour of the Year for 2016, ‘Cherished Gold’. The young athlete, who is fast becoming Britain’s golden girl of sport, stuns in a striking set of images celebrating the most cherished memories of her home life that have made her the competitor she is today.
Katarina’s collaboration with Dulux draws upon the brand’s over riding design theme for 2016 – ‘Looking Both Ways’, a theme that encourages us to both appreciate the past and anticipate the future. Looking ahead to the challenges of Rio and beyond, the shoot shows Johnson-Thompson looking back on her experiences and memories of her home and family.
Credits
Creative Director: Damon Statt
Art Director: Absynth Photographic
Copywriter: Mischief PR
Photographer: Absynth Photographic
Talent Broker: Mischief PR
PR Production: Mischief PR
Video Creative & Production: Orillo