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The Drum

Monogram: The Hypocrisy of America's Drug Policy Needs to End by Mischief @ No Fixed Address

Client: Monogram
Date: Mar 2021
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Shawn 'Jay Z' Carter's cannabis brand Monogram is laying out the ridiculous hypocrisy of America's drug policy.

In a series of digital and out-of-home (OOH) ads created by Mischief @ No Fixed Address, the campaign reflects on all the things that are legal, in states where weed is not.

Like the fact that weed is a federal crime, in states where sex with farm animals isn't. Or, the fact you can marry your first cousin in more states than you can buy recreational weed.

Proclaiming that cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code, Carter says: “I created this campaign to amplify the voices of those who have been penalized for the very same thing that venture capitalists are now prospering from with the emerging legal cannabis market.“

“Far too often we forget that these are real people whose everyday lives and futures have been affected by this outdated legislature—people like Bryan Rone, who can no longer pursue a career in sales because of a cannabis-related conviction in 2003.“

Effortlessly cool in black and white, the ads picture real people who have been charged with cannabis-related crimes.